How to Promote Your Dental Practice in a Professional Manner
If you’re searching for novel ways to promote your dental practice, you can implement a few effective solutions that do not exhaust your resources. We know how frustrating it can get. You want to go as hard as you can while maintaining a sense of professionalism so your practice doesn’t appear cheap. This usually sucks all of the creativity out of the process, but the good news is, it doesn’t always have to be that way.
Below are five tested marketing ideas that can bolster your market presence without diminishing the pride of your dental practice:
1. Careful of the Hawk..
Not very long ago, Google issued its Hawk update as a way to crack down on shady online businesses. This turned out well, but there was one negative side effect: businesses located to each other started having problems. And this is not good for dental practice marketing, knowing that a lot of dentists share a building.
The danger is that with this Hawk update, any of a set of similar businesses within a single location, can be automatically assumed to be a spammer forgery. But don’t fret. You can prevent this, provided you remain in control of your local search engine optimization (SEO) ranking just like Le Dentiste has been doing.
2. Keep your business details accurate.
If you want an instant lift above virtually 50% of other dental practices out there, make sure your Google My Business has the right current information. This isn’t going to take five minutes and is completely free. It’s shocking to know how many businesses admit to having inaccurate Google My Business information, or don’t even know that such a feature exists on the web. Le Dentiste is well aware of this and is taking full advantage, just as any dental practice (or any business for that matter) should.
3. Be there on mobile.
Just in case nobody told you yet, Google now prioritizes mobile-friendliness when indexing websites, so if yours does poorly in this department, expect your ranking to suffer. The reason couldn’t be more obvious: everyone lives on mobile nowadays. One example of a practice with a mobile-responsive website is Le Dentiste.
4. Maintain fast page loading times.
Page loading times is yet another factor considered by Google when assigning SEO ranks. Of course, this also affects your visitors, who would normally rather click away than wait on a slow-loading site. Nearly half of consumers in fact expect a page to load fully within the first two seconds. And there is nothing surprising about that, knowing how busy everyone is in this generation. With Le Dentiste‘s website, it’s easy to see how fast loading times can make a difference.
5. Spend time email marketing.
If you thought that email marketing is dead, you’re dead wrong. A serious campaign can give you a 4400% ROI and some $44 for each dollar you spend. If you ask Le Dentiste for tips, they may be happy to provide tips.